Moda provides business advice for visitors

The Moda Lingerie & Swimwear show will be presenting a lingerie trend seminar and series of retail focused presentations at next month’s event, taking place from August 12-14 at the NEC Birmingham.

The Spring Summer 2013 lingerie trends will be presented during the three day show, along with seminars on PR & marketing, mobile technology, customer service, social media and visual merchandising.

Schedule:

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Sunday 12 August, 12pm

How to develop an upward cycle of customer engagement by Clare Rayner

Clare Rayner will provide clear direction, using her unique four-part customer engagement cycle to explain methods used for pulling in customers and identifying the right product, pricing and promotion to enable customer conversion. Rayner will also look at approaches to customer retention to increase sales and how to coax word-of-mouth recommendation from loyal customers.

Sunday 12 August, at 2.15pm

How to get to grips with mobile technology by Ray Buckler, head of business development and Nick Pratt, managing director of Sitemaker Ltd

With e-commerce developing at rapid speed and consumer shopping habits becoming more sophisticated, this ‘eye-opening seminar’ will allow attendees to get to grips with the latest technological advances in mobile technology, delving into the essential facts retailers need to understand and keep pace with this digital revolution.

Monday 13 August, 12pm

How to build an exceptional sales and customer service plan by Dennis Reid, chairman of Retail Performance Specialists

The crux of every business wanting to succeed lies within customer service and, on August 13, Reid will be in attendance to offer his extensive knowledge for creating a second-to-none customer experience. He will discuss creating an attractive shop floor to aid link selling, recruiting and developing a top sales team, as well as many other ‘insightful’ themes.

Monday 13 August, 3pm

How to use Google and social media to increase your online sales by Warren Knight, founder of Gloople

In this presentation, Knight aims to guide retailers through the importance and influence social media has in business success. He explains the benefits of using Google and different social networks like Twitter, Facebook, Google+, YouTube and LinkedIn. Knight will also offer his expertise on driving free target traffic to online stores with tips on strategy and analytics to track and measure information will also be given.

Tuesday 14 August, 11am

Bring the shop floor to life with ‘retail theatre’ by Kate Hardcastle, co-founder of Insight With Passion

This presentation challenges business owners to create ‘retail theatre’ within their stores. Different techniques will be explored to tap into the physical, emotional and intellectual needs of the customer to ultimately entice them to shop for longer and spend more. will show retailers how the look, feel, sounds, scents and service provided in-store can lead to increased footfall and profit and help to achieve high street stand-out.

Tuesday 14 August, 1pm

Lingerie market and style trends for spring/summer 13 presentation by Matthew Jeatt, UK director at Promostyl.

Illustrating the lingerie industry’s latest advances in style, design and innovation, the seminar will focus on four themes – Rebirth, Paradisio, Spring and Squat. As well as covering all the key trends, the demand for tailor made products and the fusion of lingerie with ready-to-wear collections, the session will be accompanied by a live catwalk show featuring the ‘most desirable styles’.

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