Moda Lingerie & Swimwear introduces new brands

Moda Lingerie & Swimwear has announced a series of additions to this month’s INVISTA Lycra® beauty sponsored event, taking place on 19-21 February at the NEC Birmingham.

The line-up of newcomers at the show include the likes of Jantzen, Piha Swimwear, I.D Sarrieri, Max Holliday, Lucile, S’No Queen, Shirley of Hollywood, The Natural, Gerbe, Sonata Lingerie, Nicola Jane and Rago Shapewear.

Australian swimwear label Janzten, known for its love of 1950s glamour, delivers a ‘bold and beautiful’ collection for its Moda debut, whilst New Zealand brand Piha Swimwear, the younger sister line from bestseller Moontide, brings ‘tropical sunshine’ to the new season event.

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Meanwhile, Romanian label I.D. Sarrieri, a celebrity favourite, arrives with ‘sophisticated’ styles featuring luxe fabrics and intricate crystallised detailing.

More collections to see include the first Moda appearance from Max Holliday, part of the Damaris and Mimi Holliday collective, with a vibrant range of silk and satin men’s boxer shorts.

Heritage lingerie label Lucile will offer luxurious wear-forever pieces created from hand-cut lace and georgette fabrics.

Designer thermal label S’No Queen will be in attendance at the show with soft thermal après skiwear designed to keep wearers warm, while retaining a ‘glamorous’ fashion edge. More provocative items will be seen from US brand Shirley of Hollywood, owner of Spanish label Bracli, the original designer of the pearl thong.

Canadian label The Natural, makes its Moda debut with an array of accessories to provide solutions for the common dilemma of wearing the correct type of underwear for different outfits.

Finally, taking inspiration from Parisian landscapes this season is luxury hosiery label Gerbe with an ‘imaginative’ collection featuring embroidered lace styles.

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