Moda Lingerie & Swimwear cancelled as major brands head to INDX

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The biggest lingerie and swimwear exhibition in the UK has been cancelled after seven years at NEC Birmingham.

Trade show organisers confirmed this morning that Moda Lingerie & Swimwear, which since February 2016 has run as a separate event alongside other Moda shows, will no longer take place.

The news follows an announcement from rival exhibition INDX Intimate Apparel that major lingerie and swimwear brands Wacoal Europe, Panache, Chantelle and Anita will not be showing at Moda in August.

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Swimwear labels Gottex, Maryan Melhorn, Miraclesuit, Roidal and Moontide have also decided not to take part.

Roy Barnes, a director at Alba Associates, the UK agent for Gottex said: “As a long-standing supporter of Moda it was a decision not taken lightly. But after consultations with several other agents/distributors we all recognised that something needed to be done. Visitor numbers at Moda have been falling so the return on our investment for our brands is becoming more difficult to justify.”

Leigh Norris, interim head of marketing at Panache, commented: “It is with great regret that we have taken the difficult decision to withdraw from Moda going forward. We have attended the show for a number of years and maintain a positive relationship, but sadly we do not feel Moda offers the level of ROI that as a business we require.

“We understand that other businesses have taken a similar decision and as a result, the coming Lingerie and Swimwear show has unfortunately been cancelled. We wish the Moda team luck in the coming fashion exhibition.”

Meanwhile, INDX Intimate Apparel has announced an expanded show format for its SS18 edition.

Due to take place from 6-8 August at Cranmore Park Exhibition Centre in Solihull, the show will bring together more than 85 industry names.

“When the opportunity came to re-unite the industry under one roof at INDX we all felt it was the correct way to go,” Barnes continued.

“We have been transparent in our dealings with Moda and they have been aware of our feelings since we had a meeting with them in November. We would all like to thank Penny at Moda for all her efforts in trying to make Moda a success, but the market place is changing and we all felt the time was right for this change.”

Activewear brands will continue to exhibit at the NEC under a new concept created for 2016.

Also taking place on 6-8 August, Moda Body/Active will pick up on the growing ‘wellness’ trend, featuring live content to showcase ways in which innovative retailers can cater for the growing number of customers for whom health and fitness is now part of their everyday life and everyday wardrobe.

Commenting on the news, ITE Moda portfolio director Nick Cook said: “Since the launch of Moda Lingerie & Swimwear back in 2010 we’ve continued to adapt the event to the needs of the intimate apparel industry, and in 2016 created a completely separate show environment for the sector.

“As the industry has changed however it’s become clear that this format no longer suits the requirements of many of the show’s core brands, and we’re therefore excited to be launching a new concept in which this vibrant sector of the market can be integrated into the broader Moda event.”

Penny Robinson will be heading up the Moda Body/Active area.

She said: “There are now so few boundaries between the intimate, active and everyday wardrobe, and we’re going to be reflecting that with a brand new area at Moda for August.”

“Activewear has been one of the biggest stories in fashion for the last two years and is already part of the Moda offer, but going forward we want to create a concept where lingerie, bodywear, swimwear and activewear can all be seen in the broader context of fashion and lifestyle.”

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