Moda announces seminar programme speakers

Moda has announced the details of the industry experts who will be delivering specialist business advice during its free seminar programme at the show, on February 20-22, at the Birmingham NEC.

Retailers will have the opportunity to take advantage of the free seminars taking place over the course of the three-day event.

Tony Scott, founder of Retail Spa, will draw on his experience as brand director at George clothing and Per Una during his seminar Reducing the Retail Risk. Scott will be giving tips on how to analyse sales, stock management and profit increase regardless of company size.

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Creating an impressive and successful shop display will be addressed by Craig Phillipson, founder of Shopworks UK. Phillipson has recently led his company through a period of international growth and will discuss business issues, such as how to balance visually impressive and creative store elements with functional requirements to ensure shops are fully optimised, and how shopper behaviour impacts on the retail design process.

The subject of e-commerce will be divided this year into four main sections, in order to address each area in more detail.

The Online Fashion Agency will be providing advice, hints and tips on all aspects of online retailing, from setting up a website through to merchandising, photography, marketing and how to build and retain an audience.

Claire Muir of Amethyst Group, a supplier of e-fulfillment solutions to online retailers, will discuss e-commerce operations.

Sach Kukadia, the founding director of, will be looking at the alternatives to e-commerce and the benefits of working with online partners, rather than launching an online store.

E-commerce marketing advice will be provided by Lisa Marie Denver of consultancy Practicology, founded by multi-channel retail expert Martin Newman. Denver will cover essentials, such as how to acquire and retain online customers.

Finally, completing the seminar talks will be Roger Brown of Peerius, who will be discussing add-ons and innovations for online fashion stores to enhance the ways they present products to users.

All seminars will be free of charge to Moda visitors and will be followed by live Question and Answer sessions with the experts.

The Moda three-day event will be showcasing the autumn/winter 2011 trends from 20-22 February 2011 at the Birmingham NEC and will also include daily catwalk shows.



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