By Jo Gallacher
Retail mobile apps could save 900,000 jobs and thousands of stores in the next ten years, according to the UK’s leading mobile app developer, Apadmi.
In a survey of 1,000 UK smartphone users, the company found that mobile apps could bring consumers back to the high street and keep stores open.
Currently only 31% of consumers use retail mobile apps while walking around the store, yet the research found that an additional 41% of consumers would use a retail mobile app if they added to the overall shopping experience.
Nick Black, CEO of Apadmi, said: “It’s time that retailers realised that consumers actually want digital channels, and specifically mobile, to complement the experience they have instore, and not see stores disappear altogether.
“There are new opportunities appearing all of the time for retailers to push their stores sales with the help of mobile, and if the figures are showing that the high street is under-threat for the next decade, now is the time to invest in this technology.”
The rise of mobile payments presents another opportunity to make mobile a more integral part of the in-store retail experience, with 49% saying they would be keen to use apps that use modern payment options such as Apple Pay.
Research also found that loyalty schemes are another good way to drive customers back to the store.
Currently only 20% of UK smartphone users have a retail loyalty scheme on their phone, yet 80% said they would be happy to collect loyalty points on their mobile, including when they complete certain tasks as they walk around the shop.