Miss Mandalay, the brand which specialises in fuller-cup lingerie, is launching its swimwear for the first time to the USA market.
The brand signed an agreement with American bra fitting specialist store group Linda’s, who will have the exclusive rights to sell the collection online for the SS13 season.
Lorraine Morton, creative director of Miss Mandalay said: “We are delighted that our swimwear will now be readily available to women in the USA, as about 30% of our online sales are currently shipped to the USA from our UK warehouse. We’ve had a lot of interest from the USA but after meeting several retailers in New York last year, I felt Linda’s was the right fit for Miss Mandalay and the perfect retailer to launch our swimwear collection.”
Linda’s will carry the entire Miss Mandalay SS13 collection, which runs up to an HH cup.