Miss Fit UK director wins Artemis Award

Miss Fit UK director Nikki Hesford won recognition today at the 2010 Natwest everywoman Awards.

The businesswoman received the Artemis Award for the most inspiring entrepreneur up to the age of 25, a category sponsored by Crystal Clear.

Hesford started Miss Fit UK three years ago, after noticing a gap in the market for beautiful clothes and lingerie for petit women with small backs, but big busts. Hesford was initially looking for a career in financial services, after working for KPMG as a student. She obtained interviews, but she found that, after initial positive feedback, interest would wane once she told employers she was a single mother with no family support.

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Whilst Hesford was attending interviews, she discovered that she was unable to find blouses to fit across her bust and began to make her own. Her friends encouraged her to start up her own business to sell them and fill this gap in the market. From this idea, Miss Fit was born.

On Hesford’s achievement, Crystal Clear managing director Sharon Hilditch said:“This award is very close to my heart, having started my own career straight from school aged just 15, and with no qualifications. I recognise the hard work, motivation, passion and dogged determination these young women have shown not only in getting their ideas off the ground but in keeping building on their success.”

Everywoman co-founder Karen Gill added: “I am delighted to present Nikki Hesford with The Artemis Award. The NatWest everywoman Awards are growing from strength to strength each year. The standard and number of entries gets higher every year, resulting in an increasingly difficult judging process. This is a testament to the extraordinary contribution of female entrepreneurs to UK plc.”



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