UK distributor Patricia Eve has announced the launch of a new shaping swimwear hybrid created by its two best-selling brands.
Two years in the making, Miradonna is the result of a collaboration between American shapewear label Miraclesuit and Italian swimwear group AFS, which produces David swimwear and Iconique beachwear.
The brand combines functional shaping features, including lightweight fabric Mirashape, with fashionable Mediterranean designs.
Commenting on the launch, Patricia Eve said: “The brands were introduced to each other at the Paris trade show two years ago and the idea for the collaboration was simple – to bring the flair of the Italian design, print and colour to the American brand in order to entice and capture a different audience to those who already remain loyal to the classic Miraclesuit trademark.”
Patricia Eve will present Miradonna at the Mode City and London Swimwear Show exhibitions this July and at Moda in August.