Mimi Holliday takes starring role in Brit flick

The lingerie brand Mimi Holliday has provided all the lingerie for the British romantic comedy I Give It A Year, which premieres in London today.

The company’s lingerie features prominently in the film, with a key plot element based around the Mimi Holliday "Kamikaze" range, a neon line from SS13.

The film, which stars Rose Byrne, Rafe Spall, Anna Faris, Simon Baker and Stephen Merchant and is written and directed by Dan Mazer, also features a mocked-up Mimi Holliday shop, containing an extensive range of the brand’s products.

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