Luxury lingerie maker Mimi Holliday has announced the restructuring of its internal sales team, alongside a new hire.
Damaris Ltd, the company behind the premium label, has created a new team with divisions split between global, the United Kingdom and new business development.
Louisa Jarman has been appointed as head of global sales, overseeing all sales, online and offline, with a special focus on the management of agents, distributors, and existing accounts.
Jarman has worked with Damaris Ltd for 14 years and will also continue to lead the in-house team.
Meanwhile, Yasmin Ward has been appointed to head the brand’s UK wholesale offering as United Kingdom account manager, and will take over from Jarman as the chief point of contact for all UK-based sales enquiries.
Ward has been promoted from a position in sales and marketing, and has been with the business for two years.
New to Mimi Holliday, Nicola Preston has been announced as global business development manager.
She joins Damaris Ltd from Marks & Spencer and Debenhams, where she worked as a senior buyer.