Mimi Holliday pops up in Brown Thomas, Dublin

Damaris is celebrating ten years with a new pop up shop of Damaris and Mimi Holliday collections, exclusive to Brown Thomas for the Christmas period.

After the reported resounding success of the pop up in Selfridges London, Mimi Holliday is now expanding it to the Irish department store.

Damaris has collaborated with young British designer, Giles Miller, to create the pop up shop’s design.

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The move acts as an opportunity to experiment within the retail sector, with further plans to open a Mimi Holliday flagship store in September 2012.

The first ever store and pop up will be branded under the name Mimi Holliday, but will also showcase exclusive pieces from the high-end Damaris collection.

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