British luxury lingerie brand Mimi Holliday will return to Moda this season after a four year absence.
Following success at The Lingerie Edit and Mode City, the brand is continuing its expansion plans by ensuring visibility at the UK’s top industry trade shows.
Mimi Holliday has also announced a new partnership with Ken Campbell at Straps Intimate Apparel Agency.
Campbell, who has previously served as sales director for Wonderbra, Gossard and Pretty Polly, is the new UK sales agent for the brand.
Commenting on the collaboration, Campbell said: “We are very excited and pleased to be working with Mimi Holliday, and are looking forward to presenting the stunning new SS17 Collections to trade in the coming months.”
Historically, Straps has worked alongside brands such as Hanro, Spanx, DKNY, GUESS, Millesia, Calida, and Esprit.