Mimi Holliday opens pop-up shop at Selfridges

Mimi Holliday is celebrating its 10th anniversary with the launch of a pop-up shop at Selfridges, London.

The concept store showcases a limited-edition collection, with 10 hero styles in electric neon and sorbet colourways.

The playful and feminine collection, made with lace, satin and silk, was inspired by ice cream names, including Icy Pole, Mini Milk and Bubble O’Bill.

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The pop-up opened within Selfridges’ lingerie department on Monday and will run for another five weeks.

 

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