Mimi Holliday will open its first-ever standalone pop-up shop in time for Christmas.
London’s Primrose Hill be the home to the new pop-up, the place where founder and creative director Damaris Evans grew up, and location of the brand’s head office.
Shoppers will be able to browse and buy archive pieces which won’t be available anywear else, and enjoy in-store treats, such as giant crackers and a lingerie tombola.
AW17 collections and luxury items from the Damaris label will also be available.
The store will open on Regents Park Road on Friday, December 8.