Mimi Holliday enjoyed a publicity boost this week when the iconic Pirelli calendar released its 2016 images.
American stand-up comedian Amy Schumer appears in the calendar as one of the only semi-nude women, wearing nothing but the brand’s luxury lingerie in a black and white photograph shot by Annie Leibovitz.
Leibovitz’s images are a departure from the hyper-sexualised images the calendar is famed for, instead focusing on women who have lead interesting, impactful, positive lives.
In a powerful portrait, Schumer is seen wearing Mimi Holliday’s Puffin set, relaxing in studio and sipping from a coffee cup, an image that Leibovitz called “a true moment”.
Schumer’s non re-touched image was posted to her Twitter with the message "Beautiful, gross, strong, thin, fat, pretty, ugly, sexy, disgusting, flawless, woman. Thank you @annieleibovitz" and has since been retweeted and liked thousands of times with body-positive messages.