Mimi Holliday has introduced a new men’s label, Mimi’s Men, to its product offering
The label is the brand’s first foray into men’s boxer shorts.
The range is being launched on www.damaris.co.uk in time for Christmas and will enter into Mimi Holliday stores this coming February.
Founder and designer Damaris Evans said: “I started making them by hand for my boyfriend before I started the main collection. He loved them; they were his pride and joy of boxer shorts so I made him another pair and more and more over the years. Then his friends wanted them, and some got a pair for their birthdays.”
The boxers are made with a mix of classic polka dots and striped cottons, and classic
Liberty cotton prints in different combinations.
Each pair features a relaxed fit leg and an elasticated waist, lined in velvet ribbon.
There are two lengths, both of which have a buttoned fly finish. One is a classic short boxer length and the other a long boxer shape, inspired by Andre Agassi’s first appearance on court in virgin white.