Mimi Holliday expands into shapewear

Luxury lingerie brand Mimi Holliday has expanded into shapewear for SS15.

The label introduced its Power and Magic knickers to retailers attending Mode City, Paris over the weekend.

The Magic Knickers, which come in black, pistachio and champagne, are made with a rigid, elasticated stretch fabric that sits on the waist and hips, with a lace, Brazilian-cut knicker attached.

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The Power knickers, available in lime green, black and neon pink, are made with a power mesh and invisible mesh inserts.

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