Millesia to offer Fifty Shades incentive at Moda

French lingerie brand Millesia has come up with a timely gift incentive for the Moda February show.

Visitors who place an order from the Millesia range at the Patricia Eve stand (B14) during the show will receive an embroidered mask, available in selected colours while stocks last.

While Fifty Shades of Grey fever sweeps fervently up and down the country, UK agent Patricia Eve suggests retailers could use the eye mask as a window prop.

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Moda Lingerie and Swimwear will take place at the NEC Birmingham from February 15-17.

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