Made in Chelsea cast member Victoria Baker-Harber has launched a new swimwear label, titled Elle-en-Jette.
The reality star’s debut collection, which is called Olympia, incorporates a series of one pieces, bikinis and cover ups named after Greek goddesses.
The majority of the collection is monochrome, with black and white being a primary focus.
Double bagged edges, rouching and belts have all been introduced to flatter the figure
Baker-Harber, who attended the London College of Fashion, told Lingerie Insight: "My target consumer base is fairly broad and versatile, but the consumer will appreciate the elegance and classicalness of the pieces, which are conservative without being too modest.
“The signature print is likely to attract a younger consumer, but the versatility of the collection doesn’t alienate a particular buyer.”
For more information, read our interview with MIC’s Victoria Baker-Harber, available in the July issue of Lingerie Insight – out this week.