MIC lingerie label launches in Selfridges

New luxury underwear label Cheek Frills is set to launch in Selfridges, this month.

The Selfridges department store exclusive will launch with a range of comfortable and fun knicker sets, featuring Days of the Week (including a Happy Day) and Around the World (featuring the world’s most fashion-forward cities), as well as bras, vests and boyshorts.

Each item is ethically produced and made from the ‘finest’ 100% Italian cotton modal.

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The faces of the brand have recently been revealed as Made in Chelsea star Rosie Fortescue and her twin sister Lily, who is responsible for designing the pieces.

Prices start from £15 for an individual knicker and range up to £70 for a box set of eight.





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