Miami SwimShow SS18: What to expect

Excitement is building for the 35th annual SwimShow, which kicks off this month. We break down what the Florida exhibition will bring to the SS18 buying season.

Where: Miami Beach Convention Center When: July 22-25


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The Collection

Due to its success last year, SwimShow is reviving and expanding the Collection. Strategically placed in the middle of the show floor, the Collection is a curated fashion environment created for showcasing the best emerging and established swimwear designer brands in the industry. The platform will continue to emphasize each individual brand’s identity with focus placed on the product. Buyers will have an opportunity to engage with brands in a one-on-one unique, intimate environment that will allow them to gather personal insights into the collections. Retailers are invited to experience this area of the show, while enjoying champagne butler service, a VIP lounge area and free access to Wi-Fi.

Eveden’s Fit School

When: July 22-24. Seminar at 11-12pm and workshop at 1-3pm Where: Meeting Room 235, 2nd floor

Don’t miss the opportunity to learn the art of fitting at Eveden’s Fit School with Frederika Zappe, Eveden’s National Fit Specialist, and the Eveden Fit Team. First, develop your swimwear fitting skills to maximise your retail success with the one-hour swimwear seminar. Then, test your skills in the Swim Workshop, where you will immerse yourself in hands-on fitting bootcamp for cup-sized swimwear. Designed for everyone from novice fitters to seasoned professionals, this workshop will provide attentive personal instruction in basic to advanced Eveden fitting techniques.  RSVP required by July 7 at

Fashion Law Seminar (for exhibitors only) – Presented by Greenberg Traurig

When: July 13 at 12:30pm Where: Meeting Room 237, 2nd floor

Fashion designers and brands today face many legal issues, especially in this age of social media. During this seminar, Greenberg Traurig attorneys will offer knowledge and advice on protecting your brand and designs, regulations governing the use of interns and requirements for disclosures of social media endorsements. RSVP by July 7 to

Gif Photobooth

There will be a Gif Photobooth in the lounge areas where attendees and participants will be able to snap a selfie and create their own GIF to post on their social media accounts using the hashtag #SeeYouAtSwimShow

Zen lounge

Re-charge and re-invigorate from 10am – 5pm at the SwimShow’s Day Spa. The facility offers mini hair and make-up treatments, massages and manicures to give buyers a quick fix for a special appointment.

Complimentary food

Visit the breakfast bar and high tea area for free mimosas, coffee, muffins, fruit, biscotti a mini sandwiches.

Swim Lounge

Exhibitors and buyers can relax and unwind in the luxurious Swim Lounge, complete with comfortable places to hang out during a break, as well as table-top seating for business interactions. Free WiFi is also available.

Happy hour

When: Saturday and Monday evenings from 6pm – 7:30pm

A favourite event of many members and retailers alike, Happy Hour offers attendees the opportunity to network and catch up with clients after the show.

Cyber cafes

Cyber Cafes have been installed throughout the tradeshow to provide easy access to wireless computers.


The Miami Swimshow has partnered with the Miami Beach Visitor & Convention Authority and the Greater Miami Convention & Visitors Bureau to offer greater access to the South Beach with hotel deals, complimentary transportation and an on-site concierge.




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