SwimShow, the annual trade show produced by the Swimwear Association of Florida, will return to South Beach for its 35th edition next month.
The four-day event will showcase a range of swimwear, beachwear, resortwear and accessories collections from emerging young talent and world-renowned contemporary designer brands.
This year’s highlights include the return and expansion of ‘The Collection’, a curated fashion environment placed in the middle of the show floor created for discovering the best emerging and established swimwear designer brands in the industry.
The platform is created to emphasise each individual brand’s identity with the focus on the product.
Buyers will have the opportunity to engage with brands in an intimate environment that allows them to gather personal insights into the collections.
Visitors will also be able to enjoy a champagne butler service, a VIP lounge area and free access to WiFi at the trade show.
Additional highlights will include amenities such as a ‘dry and braid’ bar, massages, a nail salon for quick touch-ups, a henna bar, up-to-the-minute social media engagement, informative trend seminars and new networking events.
Last year, the trade show housed over 350 exhibitor booths representing more than 2500 swimwear and ancillary brands expanding the event’s offerings to wider categories incorporating bags, hats, sandals, cover-ups, athleisure and more.
A few additional hot-spots were the resort and lifestyle brands that concentrated on the new fashion-focused, beach-to-bar collections. Over 60 countries were represented and there was a 13% uptick in attendance from the previous year.
This year, attendees will include manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders, as well as buyers from all swimwear categories.
“At SwimShow, buyers get the best of both worlds, having the opportunity to view the most exciting collections from emerging designers, as well as the most important established brands,” said SwimShow director Judy Stein.
“Our show has become part of the fabric of the swimwear industry, consistently attracting premier brands and buyers.”
Special events surrounding SwimShow will include seminars on the latest swimwear and lifestyle trends, Swim Lounge Happy Hour, modeling, a daily breakfast bar and High Tea service every afternoon allowing for networking.
SwimShow will take place at the Miami Beach Convention Center on July 22-25.