The Swimwear Association of Florida is encouraging new and returning exhibitors to confirm their participation in its 34th annual SwimShow before selling space runs out.
Due to the upcoming three-year renovation of the Miami Beach Convention Center, the SwimShow will incorporate two exhibition halls and a new area, which organisers are calling “The Collection.”
The floor space is more condensed than previous years and organisers say they have adapted a "more stringent selection process" as a result. They are therefore encouraging new and returning exhibitors to book their stands as early as possible.
“Every year we strive to make the show better than the year before. Each year we incorporate new brands, attendees, and events and we will work to maintain and grow our status as the biggest, best, and most important swimwear tradeshow in the world through the renovation,” said SwimShow organiser Judy Stein.
“The goal of the show is to marry a sense of fun and success and that recipe works perfectly year after year.”
The SwimShow will open on July 16-19. Exhibiting brands include 98 Coast Ave., Badgley Mischka, bella tu, Betsey Johnson, Cecilia Prado Mare, Cynthia Rowley, Despi, Elizabeth Hurley, Faithful the Brand, Gypsy 05, Huit, L*Space by Monica Wise, Lauren Ralph Lauren, Maryan Mehlhorn, Melissa Odabash, Robyn Lawley, Seafolly, and Ted Baker.
In addition to the four-day exhibit in the Miami Beach Convention Center, special events surrounding SwimShow will include seminars on the latest swimwear and lifestyle trends, Swim Lounge Happy Hour, informal modelling, an evening cocktail reception, a daily breakfast bar and High Tea service every afternoon allowing for networking.