British men are reported to be choosing lingerie over more short lived and pricier presents such as roses and champagne this Valentine’s Day, as they seek to maximise value in a tough economic climate.
“Lingerie is for love on a budget. It really is the gift that keeps giving,” Debenhams head of design Sharon Webb recently told Reuters.
The department store has seen demand soar for its knickers, priced at £4.50.
Sales of designer brands carried by the retail chain have been rising year on year in the run-up to Valentine’s Day, and Debenhams claimed that the demand for silk and lace underwear this February again looked encouraging.
"They’re less expensive, last longer and provide hours of fun long after the rose petals have wilted," it said.
Not all roses are quite so expensive, however. The nation’s supermarkets are rising to the challenge, with Lidl offering a dozen red roses with gypsophila for just £2.99 from this Saturday.
Sainsbury’s and Aldi are charging slightly more –at £4.99 – with
Sainsbury’s offering the added advantage of Fairtrade. Morrisons is offering a dozen red roses with white gypsophila for £5 from this Friday, while Somerfield and Co-op are selling them for £10 as of today.
Read the full story on the ‘War of the Roses’ at professionalflorist.co.uk.