Melissa Odabash has become the latest brand to sponsor the 2014 UK Lingerie Awards in association with Wacoal Eveden.
The luxury swimwear label, whose garments are stocked at major retailers around the globe, will sponsor the Online Retailer of the Year category.
"It’s a fantastic opportunity to support The 2014 UK Lingerie Awards, which in turn support our vibrant and growing industry,” said designer and founder Melissa Odabash, who will present an award to the winning Online Retailer on the night.
“As online sales grow year on year it was important for us to celebrate the nominated online retailers. We’re very much looking forward to presenting the award to the winner at the event,” she added.
Models will showcase key pieces from the Odabash collection on branded platforms at the UK Lingerie Awards, which will be held at the Freemasons’ Hall in Covent Garden on December 3.
Event director Andrew Martyniuk said: “We couldn’t be more thrilled to welcome Melissa Odabash as a partner for the UK Lingerie Awards.
“The renowned designer will bring a huge amount of prestige to the event and I’m sure that our attendees, from celebrity guests to the lingerie- and swimwear-loving public, will be delighted to hear about the collaboration,” he added.
Melissa Odabash joins principal partner, Wacoal Eveden, and Panache, Salon International, Mode City and Uber to sponsor the awards.
Boudoir brand Maison Close will host the dazzling event’s first-ever catwalk show, presenting key looks to an audience of industry professionals, consumers and celebrities.