Agent Provocateur has released a new AW13 campaign film starring models Melissa George, Chloe Hayward and Elettra Weidemann.
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The short film, titled ‘Control Yourself’, pokes fun at the fashion industry, with fiendish stylists and a ghoulish designer pushing, pulling and belittling the three women as they prepare for catwalk show.
The models, realising they can control their own destiny, later rip off their clothes in defiance and frolic on the runway in just their lingerie.
Agent Provocateur creative director Sarah Shotton said the video was inspired by George Michael’s Too Funky video.
“Hard-edged in their couture curves, the models have the power to seduce and take control, just like this season’s Agent Provocateur women,” she added.
Australian actress and model George said of the filming: “I adored this experience of becoming an AP woman – I discovered things about myself I never knew existed!”
Agent Provocateur is known for its sultry advertisements. In its last campaign, directed by Penelope Cruz, Russian model Irina Shayk is seen giving actor Miguel Angel Silvestre a lap dance.