Lingerie Insight is pleased to announce that hosiery manufacturer and wholesaler Melas Group has become a sponsor and Gold Partner of the UK Lingerie Awards.
This will be the second new sponsor to back the national awards event in the past month. SpeedoSculpture gave its support to the awards, as a Gold Partner, on June 14.
The Melas Group is the holding company for some of the hosiery sector’s most high profile brands, including Charnos Hosiery, Jonathan Aston and Levante.
Kat Slowe, editor of Lingerie Insight magazine, which is organising the UK Lingerie Awards, said: “We are thrilled to gain the backing of such a prestigious name in the field of hosiery. Bringing together all sectors of the intimate apparel industry is what these awards are all about. The Melas Group is an extremely welcome addition to this year’s inaugural event and its decision goes to show that the key players in the industry are serious in supporting this venture.”
On backing the awards, Melas Group managing director John Roskalns added: “We always like to try and do what we can to support our friends in the industry, but also really from an industry point of view it’s a new opportunity to encourage more competition amongst suppliers to the trade. A bit of competition is never a bad thing.”