At four months pregnant, Megan Fox could have been forgiven for shying away from cameras dressed only in her underwear, but the Transformers star did just that when she was photographed for American gadget brand Sharper Image earlier this year.
Iconix Brand Group, which owns Shaper Image, will feed off men’s twin love for gadgets and superstars in sexy lingerie, with the pre-Christmas advertising campaign that launches this month. Megan Fox, who has since given birth to baby Noah, has previously modeled for Emporio Armani lingerie.
"We are excited to be partnering with Megan Fox for Sharper Image," said Jameel Spencer, executive vice president of marketing at Iconix Brand Group. "What’s so interesting about Megan is that she considers herself a techie, which is at the core of Sharper Image’s DNA, making her the perfect spokeswoman."
Megan Fox added: "I have always been a bit of a gadget geek and into different types of technology.The campaign is a good fit for me because I love electronics."