The Lingerie Edit organisers have announced an exciting line-up of emerging brands set to exhibit at the London trade show in January.
The seventh edition of the show will feature Hot as Hell, an American brand founded by Sharleen Ernster, a former senior designer at Victoria’s Secret.
The label, which launched in California in 2014, offers swimwear, lingerie and beachwear made using sustainable fabrics.
Aimée Lingerie (above), a luxury lingerie and lounge collection produced in France using only French fabrics, will also exhibit at The Lingerie Edit alongside Studio Pia, a luxurious lingerie brand crafted in London by former Bordelle designer Pia Conaghan.
Also exhibiting at this season’s show is Perfect Smoothy, a contemporary take on smoothing shapewear, aimed at a younger customer.
Returning exhibitors include Bluebella, Loveday London, Item m6, Miel and Inamorta.
The Lingerie Edit will take place at The Savoy Hotel, London on January 12-13.