Meet the emerging designers set to impress talent scouts at The Lingerie Edit

Hot as Hell

The Lingerie Edit organisers have announced an exciting line-up of emerging brands set to exhibit at the London trade show in January.

The seventh edition of the show will feature Hot as Hell, an American brand founded by Sharleen Ernster, a former senior designer at Victoria’s Secret.

The label, which launched in California in 2014, offers swimwear, lingerie and beachwear made using sustainable fabrics.

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Aimee Lingerie 1

Aimée Lingerie (above), a luxury lingerie and lounge collection produced in France using only French fabrics, will also exhibit at The Lingerie Edit alongside Studio Pia, a luxurious lingerie brand crafted in London by former Bordelle designer Pia Conaghan.

Also exhibiting at this season’s show is Perfect Smoothy, a contemporary take on smoothing shapewear, aimed at a younger customer.

Returning exhibitors include Bluebella, Loveday London, Item m6, Miel and Inamorta.

The Lingerie Edit will take place at The Savoy Hotel, London on January 12-13.

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