Breast pump leader Medela has acquired nursing apparel specialist Bravado Designs, with the aim to extend its breadth of offering to include lingerie.
Together with Bravado, Medela plans to complement its product range with ‘fashionable’ nursing lingerie and tanks – focusing on the US market, with further global potential.
Bravado Designs will continue to work as an independent business unit, based in Toronto. It will operate as a stand-alone business under the current president and chief executive Kathryn From, and the entire Bravado team.
From said: “We have long recognized that Medela’s core values and Destiny Statement are completely in tune with those of Bravado’s, and this has been re-affirmed over the past 18 months as we have gotten to know the wonderful people at Medela. We share the same passion, enthusiasm and belief that every mother should have a wonderful breastfeeding experience however she chooses to define it. We are thrilled to join the Medela Family. For Bravado and our customers, business will be even better than usual.”
Medela chief executive Renate Schreiber added: “Bravado Designs is a team of experts in nursing apparel of which Medela will benefit greatly. We are excited to serve nursing mothers even better working with Kathryn and the Bravado Team.”