McDonald’s fashion makes a splash at Miami Swim Week

Fashion students from Miami International University of Art and Design have presented a swimwear collection made entirely out of McDonald’s packaging on the catwalk.

From Happy Meal haute couture to French fry box cover-ups and hamburger wrapper hoodies, the unique McDCouture Collection for both men and women was showcased at Miami Swim Week last week.

The fashion students were challenged to make the collection by a South Florida McDonald’s franchisee.

Story continues below
Advertisement
Photo by Alexander Tamargo/Getty Images for McDonald's.

Photo by Alexander Tamargo/Getty Images for McDonald’s.

They utilised more than 7,000 McDonald’s sandwich wrappers, 2,800 fry boxes, 2,800 straws, 825 soft drink cups, 225 Happy Meal boxes, 2,900 sandwich boxes, 1,000 Sriracha sauce lids and 250 to-go bags to create their one-of-a-kind designs for the runway.

The 20-piece ‘McDCouture Collection’ made a splash at Swim Week with designs which ranged from off-the-shoulder cover-ups and maxis to beach vests and ponchos.

Photo by Alexander Tamargo/Getty Images for McDonald's.

Photo by Alexander Tamargo/Getty Images for McDonald’s.

The creative styles featured many flirty details, such as plastic bag fringing, soft drink cup cut-outs, straw macramé, stirrer-spiked shoulders, woven wrappers, butterflies made from fry boxes and even a set of wings.

Students from Miami International University of Art and Design had been eager for another McDonald’s unconventional fashion challenge since the 2015 McDCouture fashion presentation helped them to hone their skills and brought global attention to their talents.

MIAMI, FL - JULY 20: A model walks the runway with Miami international University of Art and Design Fashion Student Pablo Machado Palomeque, winner of the McDCouture Design Challenge $5000 scholarship, at McDCouture Makes A Splash At Miami Swim Week at 2100 Collins Ave. on July 20, 2017 in Miami, Florida. Designed by Miami international University of Art and Design Fashion Student Pablo Machado Palomeque, winner of the McDCouture Design Challenge $5000 scholarship. This heavenly set of wings features fry box flowers, a bundle box headset and 7000 butterflies made from sandwich wrappers. The entire look was creatively constructed with 10 Soft Baked Cookie boxes, 20 Filet-o-Fish boxes, 700 Burrito wrappers, 20 Signature Crafted Sandwich boxes, 100 McFlurry cups, 100 Bundle boxes, 150 Apple Pie boxes, 50 Happy Meal boxes, 400 Bacon Egg & Cheese Bagel wrappers and 400 fry boxes. (Photo by Alexander Tamargo/Getty Images for McDonald's)

Pablo Machado’s award-winning design. Photo by Alexander Tamargo/Getty Images for McDonald’s.

This year, the Cabrera/Bentancourt organisation, owners of 20 McDonald’s in South Florida and long-time partner of the University, awarded a $5000 scholarship to designer Pablo Machado Palomeque.

Selected by a panel of fashion industry professionals, media personalities and McDonald’s franchise owners, the winning design was a ‘McDCouture Angel’ that featured fry box flowers and 7,000 butterflies made from 1,100 sandwich wrappers.

Click through the gallery below for more pictures.

Authors

*

Related posts

Top