Fashion students from Miami International University of Art and Design have presented a swimwear collection made entirely out of McDonald’s packaging on the catwalk.
From Happy Meal haute couture to French fry box cover-ups and hamburger wrapper hoodies, the unique McDCouture Collection for both men and women was showcased at Miami Swim Week last week.
The fashion students were challenged to make the collection by a South Florida McDonald’s franchisee.
They utilised more than 7,000 McDonald’s sandwich wrappers, 2,800 fry boxes, 2,800 straws, 825 soft drink cups, 225 Happy Meal boxes, 2,900 sandwich boxes, 1,000 Sriracha sauce lids and 250 to-go bags to create their one-of-a-kind designs for the runway.
The 20-piece ‘McDCouture Collection’ made a splash at Swim Week with designs which ranged from off-the-shoulder cover-ups and maxis to beach vests and ponchos.
The creative styles featured many flirty details, such as plastic bag fringing, soft drink cup cut-outs, straw macramé, stirrer-spiked shoulders, woven wrappers, butterflies made from fry boxes and even a set of wings.
Students from Miami International University of Art and Design had been eager for another McDonald’s unconventional fashion challenge since the 2015 McDCouture fashion presentation helped them to hone their skills and brought global attention to their talents.
This year, the Cabrera/Bentancourt organisation, owners of 20 McDonald’s in South Florida and long-time partner of the University, awarded a $5000 scholarship to designer Pablo Machado Palomeque.
Selected by a panel of fashion industry professionals, media personalities and McDonald’s franchise owners, the winning design was a ‘McDCouture Angel’ that featured fry box flowers and 7,000 butterflies made from 1,100 sandwich wrappers.
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