Max Holliday to launch in Harrods

Mimi Holliday by designer Damaris Evans is set to launch new label Max Holliday in Harrods, next month, in conjunction with its new pop up shop at the iconic London department store.

The brand’s first range of men’s boxer shorts will launch online on the Mimi Holliday website in time for Valentine’s Day.

Designer Damaris Evans said: “I started making them by hand for my boyfriend before I started the main collection. He loved them; they were his pride and joy of boxer shorts so I made him another pair and more and more over the years. Then his friends wanted them, and some got a pair for their birthdays.”

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The boxers are made with a mix of classic polka dots and striped cottons, and classic
Liberty cotton prints in different combinations.

Each pair features a relaxed fit leg and an elasticated waist, lined in velvet ribbon.

There are two lengths, both of which have a buttoned fly finish. One is a classic short boxer length and the other a long boxer shape, inspired by Andre Agassi’s first appearance on court in virgin white.

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