Maternity brand opens standalone store in Leeds

Luxury maternity brand Séraphine has opened its first standalone store outside of London in Victoria Quarter, Leeds.

Séraphine has signed up to take a 755ft2 store next to Bravissimo on County Arcade in a Grade II listed Victorian building.

Already a firm favourite with The Duchess of Cambridge, Séraphine has been creating maternity wear and accessories for pre and post-natal women since 2002.

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The brand’s maternity collection includes nursing bras, bridal wear, jeans, dresses and shawls.

Séraphine has seen its sales double over the past two years, boosted by the ‘Kate effect’ as well as other influential Hollywood stars such as Jessica Alba and Gwen Stefani.

With three stores already in London, its new store at Victoria Quarter is an integral part of the brand’s global expansion, joining its second store in New York and first in Los Angeles both also due to open this year.

Founder Cecile Reinaud, said: “We are delighted to be opening in the Victoria Quarter in Leeds and we’re looking forward to joining other luxury brands and welcoming mums-to-be, new mums and their families alike to experience our maternity and nursing wear.”

Victoria Quarter centre manager Nicola Hanson, said: “Séraphine is the perfect fit for the Victoria Quarter shopper who is looking for luxury maternity wear to make a statement whilst she’s expecting, as well as after her pregnancy.

"Alongside our other recent new addition, Cutler & Gross, Séraphine will continue to enable us to grow our luxury shopping offering. We’re looking forward to announcing further retailer developments over the coming months.”

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