Mary Portas plans to take Kinky Knickers global

Mary Portas has reportedly stated that she now wants to export her Kinky Knickers abroad, despite her factory’s recent difficulties in meeting domestic demand.

The step could see her taking on two more factories in an attempt to expand her brand, as reported in the Manchester Evening News.

At the launch of her new shop in Manchester’s House of Fraser, Portas told the paper. “The reaction has been amazing. Now the plan is to export and I’m hoping we’ll have another two factories making the knickers. I’ve already had to take on an additional two apprentices to cope with demand. "

Story continues below
Advertisement

The step comes after the existing manufacturers told Lingerie Insight that they may struggle to source sufficient quantities of UK lace to meet domestic demand.

Earlier this month, David Moore , the owner of Kinky Knicker’s manufacturer Headen & Quarmby, said: “With the other retailers coming online Monday, it is all hands to the pump trying to get the stock out…. We didn’t expect it to have such a great take up. And, we have been contacted by a lot of retailers interested in taking on products.

“The raw materials have all come from the UK and that has caused the biggest issue. The capacity is just not there anymore.”

Jim Stacey, the Nottingham manufacturer who makes stretch lace for Portas’ brand, added: “I do have another customer who takes this product so, unless we get another machine, there is a limit to what I can produce… I’ll be working probably until 10 or 11 o’clock tonight keeping production going.”

Many independent retailers are also struggling to secure orders and have been given no clear direction on whom to contact for purchases, as the products roll out in high street chains and local department stores.

At the time of posting this story, Mary Portas’ representatives had not returned our calls for comment.

Hear more from industry experts about whether Portas’ project is sustainable, and learn about the current state of textile manufacturing for intimate apparel in the UK, in the April issue of Lingerie Insight.

Authors

*

Related posts

Top