Mary Portas’ label launches in first independent

See-Saw Lingerie, in Altrincham, has become the first independent stockist of Mary Portas’ lingerie label Kinky Knickers.

The Kinky Knicker label, which is made entirely in the UK, received huge national attention when it was founded by Mary Portas, last year.

As the focus of her own Channel 4 documentary, titled Mary’s Bottom Line, Portas received praise and criticism in equal measure for her attempts to single handedly re-boot the UK intimate apparel industry.

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The collection has been available for some time in a series of national department stores but, due to a limited capacity within the factory, it is only now entering into independent boutiques.

The Headen & Quarmby factory, which manufactures the product, is reportedly on track to double its workforce and quadruple its production over the next 12 months, to meet the growing demand.

The Kinky Kniker products, which were delivered to See-Saw Lingerie only last Tuesday, are reportedly selling extremely well.

The shop chose to take on label’s scalloped edge knickers in all the core colours and the season’s fashion shades: violet with black edged lace, garnet with black edged lace, pistachio with a cream edged lace, and silver mist with a very pale pink edged lace.

See-Saw Lingerie owner Penny English found out that Kinky Knickers would be rolling out to independents from a family friend, who works with Portas.

After indicating her interest, she received an e-mail from David Moore, who is the head of the product manufacturer Headen & Quarmby – situated just 15 miles away from the See-Saw boutique on the outskirts of Manchester.

English told Lingerie Insight: “I wasn’t expecting to be the first independent at all… We did a big window display last week and I had a couple of customers in last Tuesday, who had watched the programme. I think that programme just went to people’s heart…

“It is very heart warming to be involved with something that has meant so much to people. It has been amazing. I am actually surprised at how great the response has been.”

The knickers retail for £15 in store. The range is expected to roll out to other independents in the coming few weeks.

 

 

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