Marlies Dekkers has reaffirmed its commitment to the lingerie industry after announcing that it will restart with the help of investment firm Karmijn Kapitaal last week.
The Dutch designer said in a statement on her website: “We’ve found a new partner and have decided to change a few things, mostly organisational.”
“What will never change is our commitment to creating the most innovative and beautiful lingerie. From now on [we will have a] better online [presence], creating the ultimate online lingerie experience, both through our web-shop as well as a range of selected online stores,” Dekkers added.
Marlies Dekkers was declared bankrupt by a court in Rotterdam on August 22, but the brand, and around one third of its 100 employees are expected to be moved to a new company created by Karmijn Kapitaal.
The company has been suffering from the economic downturn for some time, most notably in the Benelux market.
Earlier this month, the brand, which is known for its ‘Undressed’ line, announced that it had recorded a loss of €2.9m in 2012.
“We will continue to operate six stores in Amsterdam (berenstraat) and Rotterdam, Breda, Utrecht, Antwerp and Maasmechelen,” continued Dekkers. “All other stores will be closed, unfortunately. Beside our own stores a selected amount of stores worldwide will also carry our lingerie collection.”
“Our new fall winter collection will soon be available online so make sure to check out the shop regularly. In the meantime our colorful Undressed collection will be available online, taking your breath away.”