Luxury lingerie brand Marlies Dekkers has launched a new affordable range of lingerie, called ‘I Love Undressed’.
Prices for the new range, which will target department stores such as House of Fraser and Debenhams, start from just £44.
The products are designed for every day use and lack the signature Marlies Dekkers straps above the cup.
On ‘I Love Undressed,’ Marlies Dekkers UK sales agent Igor Pacemski said: “It has a really superior fit, focussing on quality and excellent design.”
Marlies Dekkers is currently seeking to reposition its Undressed brand and has slashed prices by 40 percent across the range, with the cheapest existing product dropping from £72 to £54.
Marlies Dekkers will also be introducing its first 30 back, this January, at Salon International de la Lingerie in Paris.
The new range will be available for orders from the beginning of 2012.