High street giant M&S is set to re-launch in Paris later this year, with plans to open a flagship store on the capital’s renowned Champs-Elysees.
The company, which left France ten years ago due to financial constraints, formerly had an entire floor devoted to lingerie for the French market.
The move will also see Marks & Spencer launch a new retail website, in French and trading in Euros, providing opportunities to serve customers throughout France.
Chief executive Marc Bolland said: “Marks & Spencer has great brand awareness here in France and a place in customers’ hearts. We’re very excited to be returning with an e-commerce and retail offer to delight customers with our full range of clothing and home products, and the exceptional food from our Paris store.”
Both the website and Parisian store are set to launch prior to this year’s peak Christmas trading period. The retailer will also be opening five food outlets in strategic locations around the capital.