Marks & Spencer has reinvented a best-selling bra from its extensive archive to mark its 90 year lingerie anniversary.
The retailer’s design team has taken inspiration from a bra dating back to 1972 to create a modern twist on a lingerie favourite.
Looking back at the original style, which was the first style to generate sales of over 1 million pieces, the team developed the design using modern construction techniques and updated fabrics, to create a contemporary version. An underwired style has also been introduced to cater for a wider range of customers.
Available in magenta, black and almond, the M&S Collection Trellis Lace bra will be available from next month.
M&S has also released a series of lingerie campaigns from its archive.
One of the earliest campaign images features an underwired, longline bullet bra from 1953.
There’s also an extract from Marks & Spencer’s magazine published in Christmas 1932, entitled ‘The New Uplift in Brassieres – The Perfect Figure guaranteed’.
The page advertises corsetry made in Britain using artificial silk, lace and satin shoulder straps.
One in three women in the UK wear an M&S bra, with more than 20 million sold each year.
More than 60 million pairs of knickers are sold each year, with sizes ranging from 6 to 28.
Paschal Little, head of innovation at M&S said: “Celebrating 90 year of lingerie is a very proud moment for the M&S team, it is a real privilege to work for a British institution that is so synonymous with the lingerie industry.
“M&S sold its first bra in 1926 and we will still strive to offer the best lingerie for women today. Whether it’s ladder resistant hosiery, magic shapewear or perfect fit bras, our team of technical experts are dedicated to researching new materials and construction techniques in order to keep delivering the latest lingerie innovations,” he continued.
“We work with incredible talent within the industry from all corners of the world; from lace makers in Paris to scientists in Japan; ensuring we are always at the forefront of lingerie design.”