The winner of the Marketing Campaign of the Year award is Panache.
Panache kicked off its 2016 Modelled by Role Models campaign on March 8, to mark International Women’s Day.
The campaign involved searching the globe for female role models to star in a photoshoot. In a twist on the previous campaign, the focus switched from being digital to supporting global stockists.
Panache gave stores the opportunity to engage with the campaign pre-launch, incentivising them to stock up on the styles featured in the campaign by offering merchandising, event and window kits.
To date, more than 400 stockists have participated in the campaign, with more than 200 fit events. The campaign has secured more than £1 million worth of coverage and featured in Times Square as well as on the radio and TV.