The London designer Marios Schwab has debuted his first collection of lingerie for online fashion giant ASOS as part of ASOS Inc, the company’s designer-support initiative.
The Greek-born designer’s collection, which is available from the end of January, is called Kallisti, which translates as "for the fairest", the phrase said to have been inscribed on the golden Apple of Discord thrown by Eris among three goddesses at a wedding party to judge who was most beautiful – the winner being Aphrodite.
The collection contains 25 pieces in mustard, poppy red, black and nude. Power mesh is used throughout, on balconette and triangle bra shapes. A seamed "No Bra Body" design is produced in the same fabric. A matching "Spider Web" set is produced with Swiss tulle and appliquéd sequins. Metal plates are placed on taffeta and a heavyweight mesh is studded and finished with suspenders or combined with satin. A devoré bodice with sheer panelling features latticework, and lace is used on a stretch dress, long-line shorts, high-waisted pants, a strapless bra and a wrap bra.
Marios Schwab said: "Fusing the element of undergarments and the world that is hidden beneath clothes is a continuous inspiration behind the designs I create at Marios Schwab. The detailing that goes within garments and craft involved is something I have been surrounded by since [I was] a young boy looking at the work my Dad would bring home. These elements later became integrated within the philosophy of ready-to-wear garments, whilst the surface becomes tributes to what is hidden beneath. ASOS INC. is the perfect partnership for the launch of the Kallista range of lingerie as we not only share a passion of supporting British industry but have a shared vision in all areas of technology and clothing development whilst keeping true to the DNA of the women we like to dress."
Vikki Brown, ASOS Head Buyer, said: "If anyone is destined to design lingerie, it’s Marios Schwab. This sensibility is often evident in his mainline collections, a fascination and sensitivity inherent from his father’s expertise as a lingerie engineer. Helping designers to evolve and grow their businesses through the addition of new categories that are a natural fit is exactly what ASOS Inc. is all about, so we are really excited to develop and launch Kallisti exclusive to ASOS for winter 2012."