Football Superstar Mario Balotelli bought six pairs of WAXX Underwear boxers at menswear shop Norton Barrie in Wilmslow, Cheshire.
The Manchester City player happily posed for a photograph next to the brand’s new photographic print designs display.
Norton Barrie has been stocking WAXX since 2008 and, according to shop owner Blake Norton, it is the store’s best selling underwear brand and a celebrity, and sports star, favourite.
UK distributors Elite Apparel claimed that they were ‘delighted that such a well known sportsman as Mario is a fan of WAXX’.
A company spokesperson said: “The brand was originally designed for extreme sports, so the combination of comfort and fit make it the perfect choice of underwear for a footballer and the bold prints and tagline ‘dare to wear’ suit Mario’s cheeky character.”