Marie Jo Lingerie voted Fashion Brand of the Year

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Luxury lingerie brand Marie Jo has picked up the top award at the first ever Belgian Fashion Awards.

The label beat 23 premium brands to be voted Fashion Brand of the Year by the Belgian public.

Commenting on the win, brand design manger Lieve Vermeire said: “Being able to take this award home with us is recognition of our passion and proof that we can count on a host of loyal fans. Marie Jo women are certainly power women that make their voice heard.”

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Van de Velde CEO Erwin van Laethem added: “Resolutely choosing what consumers want, with a product that looks fantastic, but at the same time is also comfortable and fits perfectly is a proven recipe for success.

“I would like to give a big thanks to all Marie Jo fans for their support and I dedicate this award to them. We are grateful to have the opportunity to empower them with our lingerie day after day.”

Belgian lingerie manufacturer Van de Velde launched Marie Jo in 1981 with the aim of creating perfect-fit, fashion-forward lingerie, which honours and empowers women.

The label is known for its discreet luxury approach and attention to quality and craft.

The Belgian Fashion Awards ceremony took place in Antwerp on November 16 as part of Fashion Talks, an industry conference organised by the Flanders District of Creativity, a non-profit organisation established by the Flemish government.

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