Maredimoda, the international trade fair dedicated to European lingerie and beachwear textiles, has recorded a 5% rise in visitors on last year’s exhibition, organisers have said.
The highest number of visitors to the show, held on November 11-13 in Cannes, came from Italy, France, Spain and Germany.
There was also a growth in visitors from the US, Russia and Turkey.
The results validate a renewed interest in many big- and medium-size businesses in buying textiles from European suppliers, said Maredimoda president Marco Borioili.
“It was a very lively edition capable of embodying and rewarding both the concept and mission of the fair, in defense of creativity and Made in Europe to finally represent a quality industry which is also in defense of the highest quality standards,” he added.
“Based on a no-longer sustainable full-scale standardization of poor products that has caused many brands to come back to European quality producers, we today represent the only reference point for beachwear, underwear and swimwear. In brief, the new direction originates from the low-cost product saturation.”