MarediModa previews SS18 fabric trends ahead of Cannes show

The MarediModa Trend Board has unveiled its lingerie and swimwear fabric trends for Spring/Summer 2018.

The board, which is made up of representatives from WGSN, the New Academy of Fine Arts in Milan and fashion consultant David Shah, will present the trends at the MarediModa trade show in Cannes next week.

The six trends are:

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Swimwear

SWIMWEAR_RadicalHonesty

RADICAL HONESTY
This trend embraces realness and celebrates diversity by showing an unconventional and non-stereotypical aesthetic. It emulates the redefinition of unisex and genderless swimwear, tapping into a minimal aesthetic played with a subtle and tonal colour palette. For SS18, designers will embrace simple shapes and graphic lines, as well as geometric and arty collaged patterns. Elevated neutrals create a second-skin effect and highlight the beauty of women’s bodies, merging with soft, sustainable and comforting materials. A deep rusted orange as well as a soft apricot provide a touch of warmth in the story, bringing a summery feeling into this minimal trend.

SWIMWEAR_SportyActivist

SPORTY ACTIVIST
Energetic, innovative and sophisticated, Sporty Activist takes inspiration from the blurring lines between swimwear and activewear. All over statement prints, bold geometric patterns and intense colour blocking reflect the concept of a high-tech and sporty performance infused with an edgy, fun and supercharged energy. Innovative fabrics and new design techniques provide this SS18 trend with a forward thinking and inspiring look where vibrant and enlightened colours meet structured and architectural lines.

SWIMWEAR_DeepGlamour

DEEP GLAMOUR
Deep Glamour explores a new romantic and ultra-glamourous aesthetic infused by a mix of heritage inspiration and contemporary drama for SS18. The colours are deep and intense, telling the story of a luxurious decadence where historical references meet ultra-modern aesthetic rules. Bold decorative prints are combined with 70’s inspired geometric patterns and dark floral “pot-pourri”, embracing a new kitsch and romantic attitude played with soft and fluid swimwear fabrics with refined details and finishes.

SWIMWEAR_GipsetSwim

GYPSET SWIM
Gypset Swim merges a 1970s boho style with high-summer glamour, reflecting a carefree and light-hearted story for SS18. Navajo prints join forces with tropical flora to juxtapose creative cultures and folklores into one multi-cultural aesthetic melting-pot. A joyful and fresh colour palette celebrates a tutti-frutti blend with a yellow citrus mixed with purple and pink berries tones and nectarine accent. Blues and greens from darker to lighter tones provide as well a hint of a urban look and feel to this contemporary fresh exotic trend.

Lingerie

INTIMATES_GirlGang

GIRL GANG
This trend reinvents the 1990s aesthetic into a feminist-inspired story for lingerie, embraced by a new generation of young women raising their voices. Highlighting a graphic, bold and fresh aesthetic, this trend also makes the most of a new arty-girly aesthetic mixed with genderless and androgynous references. For this SS18 cool trend, graphics take feisty, confident and activist messaging to create a new wave of artistic language that brings together the next generations.

INTIMATES_Precious

PRECIOUS
Precious explores a new version of a lingerie story inspired by boudoir styles and a luxurious aesthetic. Minimal and graphic, this trend reinvents refinement and sophistication in a contemporary and sophisticated way. A cosmetic-inspired colour palette clashes with graphic and digital prints played in subtlety with transparency and soft layering. Peek-a-boo sheers, sophisticated lace and worn out brocade prints are enhanced with the use of rich and tonal tones for a beautifully modern and delicate summer story.

The MarediModa trade show will take place on November 8-10 at the Palais des Festivals in Cannes.

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