MarediModa presents the lingerie and swimwear trends for 2014, with a focus on pedigree technology.
For 2014, proven pedigree will coincide with a need for new technology that allows smart solutions, considerate manufacturing, low impact processes and increased efficiency. The trust that technology will succeed in coming up with solutions opens the gates for revitalised opulence and a fresh, more sensible fashion opportunism. If the consumer is willing to spend on high quality swimwear and lingerie, then the offering should be extremely desirable, preferably in more than one sense. The value can come from aesthetics meeting up with performance, fun design combining with considerate manufacturing and well being benefits linking with sensuality.
Ways forward towards innovative design often come via the past. The friendly, laid back vintage spirit we have become familiar with these past seasons evolves into something more modern and young. Contrasts are sharp, lines lucid and colour harmonies more daring. The artful decorativeness and carefully organised mish-mash of geometric patterns is pleasing as well as teasing to the eye. Optical twists and puzzles play tricks by suggesting dimensions and textures that are, in fact, flat print. This playfulness goes further than just the pattern. It evolves into game-like garment design and styling opportunities – cut and pasted into engineered patchworks or well-directed – based on combining, exchanging, mixing and matching of contrasting swimwear items and accessories.
There is a natural bond between exotic folklore and swimwear, but it evolves from one season to another.
Previously, culture crafts were dry, rustic and pure; this season, the trend is layered in richness and glamour. Ethnic patterns, folkloric motives, exotic florals, feathers and animal skins are omnipresent and topped with high tech finishing. Techno crafts create metallic laminations, intricate embellishments and applications, embossing, carving and cutting. Traditional tropical and ethnic motives are updated by digitalised and manipulating swirls and twists. Think lush and luxurious!
Helped and motivated by modern technology, the body is encapsulated in smart and sensitive materials – intelligent sunscreens, contouring body-gloves and pro-active skins.
Tactile surfaces add new dimensions and futuristic capacities to the body. Layers of sensitive mesh filter sunlight and water and add to the aesthetics of performance swimwear.
Bonded materials, spacer fabrics, laser-cut open works, carved patterns and padded and embossed aspects enable sensual sculpturing. Smart fabrics and suits are truly smart if produced in a considerate manner allowing minimum impact on the environment and fast and efficient manufacturing. New engineering techniques such as sew free manufacturing, lamination and novel adhesives combine new optics and aesthetics with effective and swift processing.
Celebrating nature and striving to reconnect! Inspired by the deepest layers of the earth’s crust and the ocean, diving and digging down for the unseen and the unexpected.
Value the precious imperfections of geological textures, the constant evolution of organic growth, the continuous change triggered by erosion, oxidation, natural distress and nature’s own self-destructive forces. It is the science of nature and its surreal aspects that inspire. Natural aspects and rusticity are combined with precious luxury. The spirit of the fabrics is opulent but garment design is quiet and restrained.
Welcome to the dollhouse! Escape into a world of candy, cakes and fairytales. This is a story, reminiscent of the past and fuelled with daring modernity. Opening the treasure box to find unique pieces and true collector’s items. Slightly theatrical, definitely dressing up, but it’s not a question of copying old lingerie pieces from some box in the attic!
Fabrics are new, fresh and vivid. High tech and sophisticated materials make garments that are contemporary with youthful elegance, grace and a light-hearted touch of humour. A playful eclecticism matches 1930s frills and laces, 1950s naïf prints and 1960s synthetic tulles with a hint of frivolous chinoisery.
Historical periods continue to inspire because of the extreme richness of historical arts and crafts. All treasures are crafted with supreme artisanship; the ornaments are expressive; the embellishment is opulent and the details refined. An aristocratic élan is radiated. Surface detailing refers back to historic times, but the materials and techniques are often extremely innovative, not to replace the authentic but to match it. Intimate apparel for lovers of luxury, who appreciate the value of well-rooted quality, but at the same time, want to fit historically inspired concepts into their contemporary lifestyles. Thus, they look for concepts that incorporate all the values, benefits and performance of up to-date Bodywear.