Manic Monday tipped to be busiest shopping day

UK consumers will smash previous records for online Christmas shopping this December, a new report suggests.

Shoppers are expected to spend £556m, or £385,000 per minute, on Black Friday and £650m, equivalent to £451,000 per minute, on Cyber Monday, according to figures produced by global information services company, Experian, in conjunction with IMRG.

But the two companies are flagging Manic Monday – December 8 – as the biggest online shopping day in the UK.

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The partners are predicting 151 million visits to retail sites – up 26% on the same day last year – and a total of £676.5m being spent throughout the day, equivalent to £470,000 per minute.

Insights are taken from the combined datasets of Hitwise, Experian’s online competitive intelligence tool, and the IMRG Capgemini e-Retail Sales Index using historical data and trends to make estimated predictions for 2014.

Experian Marketing Services senior retail consultant James Miller said: "Christmas 2014 is on track to be another record breaking year for online retail in the UK. Continuing a trend we identified last year, Cyber Monday will no longer be the busiest pre-Christmas online shopping day, with Manic Monday expected to take the lead.”

“With increased confidence in the standard of delivery services and ‘click and collect’, we expect to see people break away from traditional shopping habits. This is why it’s key for marketers to make sure their Christmas campaigns reflect these peaks of interest and know their audience in order to offer them the gift ideas they are looking for through the best channels to engage them on,” he added.

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