Major retailers sign up to care label programme

A number of major fashion retailers have signed up to the UK Fashion and Textile Association (UKFT) care labelling licence programme, which allows for unlimited use of the care symbols globally without breaking the bank.

Marks & Spencer, John Lewis and Primark have signed up to the Retailer Partner Programme (RPP), which was launched by the UKFT in January after becoming the UK representative for GINETEX – the international body that owns the trademark of the five basic wash care symbols.

Retailers and brands currently using these symbols in Europe and elsewhere are required to pay a licence fee. The level of the fee varies from country to country, but it can be charged per garment, and can amount to hundreds of thousands of Euros per year.

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Any retailer that sells its own brand or label outside the UK can become a member of the RPP.

Membership costs £2500 per annum and gives retailers the right to use the symbols worldwide. The licence can cover numerous brands under one large corporation; with potentially huge savings for many large UK retailers.

Other benefits of joining the programme include access to current labelling graphics and technical specifications, the latest information on changes to the system, as well as guidance on international legislation around garment care and labelling, according to the UKFT.

UKFT director of special projects Adam Mansell said: “We knew UK retailers could reap huge benefits from licensing garment care symbols quickly and easily through UKFT, and we’ve been completely overwhelmed by the response to the Retailer Partner Programme since its launch in January.”

“Care labelling has been an important strategic addition to our offering and we’re thrilled to see in action with some of the UK’s biggest retailers,” he added.

 

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