Maison Lejaby will host pop-up shops at three Rigby & Peller stores from next month, as part of its 130th anniversary celebrations.
For two weeks, starting on March 31, the French lingerie brand will hold Parisian-style salons at the retailer’s Mayfair, Knightsbridge and Chelsea stores.
The salons will take consumers on a journey through Maison Lejaby’s archives, displaying campaign imagery that dates back to 1884, when the brand was established.
The pop-up shops will also showcase the label’s mainline and Elixir collections for SS14.
Customers will have the chance to win trips to Paris and receive gifts with purchase and exclusive discounts at the stores.
Maison Lejaby relaunched in Rigby & Peller in October 2013, more than 30 years after the retailer first stocked its lingerie collection.