French lingerie brand Maison Lejaby has taken over a shopping space in Harrods’ lingerie department, creating a mini-version of its Lyon store.
Having been stocked within the department for many years, this is the first time the label has had its own dedicated space.
The retail concession features bespoke marble work surfaces and bronze rails, reflecting the design of Maison Lejaby’s Lyon boutique, which opened in December.
It also has its own changing area with dedicated lingerie fitters, offering one-on-one styling appointments.
Jean d’Arthuys, president of Maison Lejaby said: “Maison Lejaby is entering a new phase. Having opened our first ever own-brand store in Lyon earlier this year, we are keen to have more of a presence in our stockists stores so we can better communicate the brand’s ethos with our customers and ensure impeccable service.”
Harrods now stocks the brand’s full range of SS16 products from the Lejaby, Elixir and Couture collections.